Want to sell lots of books? Well you need to get yourself out there! You need to be on the radio, in magazines and newspapers and on TV. The more exposure that you have in the media the better chance it has to survive.

You know you have to alert the public about your book, but you may not have any idea how to get started.

I have been doing book public relations for twenty years and have a really good idea of generating media attention for our authors books. As many bestselling authors will tell you, talk radio is one of the best and most cost-efficient vehicles to get your message out to consumers. But how do you choose the right publicity firm to really shoot your book through the stratosphere? Here are some tips I have learned that will come in handy.

*Understanding. How important is experience? Very. You need to employ a company who has had years of experience promoting books. Book publicity is a very specialized field. " A skilled publicist employs a myriad of tools in order to obtain media interviews - and it can all look and seem very simple, but that's only because their skills have been honed to perfection.

Publicity firms with excellent media skills can read your book and come up with a hot media angle. Their press releases should be second to none!that is after all what you are paying for." Also, a skilled publicity firm gives television and radio producers all the factors they need to book a show. You want to make sure your publicity firm can get quality media placements for you.