Could the addition of traditional linear digital signage content drive the transaction value of self-service kiosks even higher than the forecasted $1.7 trillion by 2012?

If a digital signage system is to fulfill its mission of communications, smart managers will plan for keeping content fresh.

Interactive, hybrid digital signs offer marketers a real-time way to take the pulse of shoppers.

As consumer electronics and television programming get more interactive, digital signage must adopt interactive touch capability to remain competitive.

Avoiding these 10 traps can save your business time and money.

Successful digital signage communication demands content that meets an audience's expectations.

A new report from research organization iSuppli identifies two significant hurdles it says must be cleared before digital signage ad networks get respect among advertisers and agencies. But maybe it's time to rethink the issue.

New high-gain screens make projection a practical solution for outdoor digital signs.

By finding the right digital signage partner, investing in content development and providing your people with the best training available, you can rest assured that your digital signage network will continue achieving the goals you set out for it far into the future.

Determining the return on investment of a digital signage network isn't always easy.

Traditional media companies continue to grapple with tectonic changes in ad buys; maybe it's time to leverage their strengths in the out-of-home video ad network arena.

The number of HDTV set in U.S. households is on the rise in the United States, so the time seems right for HD content on high-def digital signage networks outside the home.

Often seen as inventory control devices, RFID tags can offer clues about their shoppers to help tailor the ads and marketing messages played back on their digital signage systems.

A California-based advertising and marketing firm has made a confidential study of small business owner attitudes toward marketing that paints a rather unattractive picture.

Sony's announcement this week that it will offer consumers an organic light-emitting display-based TV in December will one day be seen as an important step in the advancement of digital signage.

A white paper from Profitable Channels recommends marketers begin reallocating a portion of their budgets to advertising on digital advertising networks.

New research indicates LCD panels may be getting the upper hand in the fight to dominate the flat panel display market, and the intense competition is making it and rival plasma displays all the more affordable.

When used at restaurants, cafes and other eateries, digital signage can help managers grow receipts and improve profit margin.

Digital signage offers hoteliers and other in the hospitality area with an effective approach to communications and advertising.

A new report forecasts revenue from narrowcast digital signage and in-store TV networks will climb to $2.59 billion by 2011.

Touch-screen technology is at the heart of many common technologies and is one of the key ingredients to hybrid, interactive digital signage.

Smart digital signage communicators should prepare playlists with the appropriate response information before an emergency situation, like a fire or tornado, develops.

Adding Amber Alerts, severe weather warnings and emergency announcements from civil authorities to private TV and digital signage networks is straightforward.

As communicators on digital signage networks or private TV channels, you have the power to make a difference when an emergency situation arises.

A recent article in The Los Angeles Times says out-of-home advertising is offering an important alternative to traditional TV commercials.

The increasing use of HD display panels in digital signage networks means content creators must find sources for high-def material.

When it comes to HD, it's not one size fits all.

Just because a digital signage monitor is flat does not mean that it's high definition.

Clear Channel Outdoor Holding's networked digital billboard push sheds light on strengths of indoor digital signage networks.

Whether you're new to digital signage or an experienced digital signage user, there's always something to learn. Whenever I write these columns, I share a common predicament with those who create content for digital signs: How do I communicate my message to a mixed audience, some of whom have a detailed knowledge about my subject and others who at best have a passing familiarity?

With the help of a little technology troublesome audio sources can be tamed on digital signage beast.

As recent figures reveal, flat panel sales are hitting their stride in mainstream America, which makes digital signage seem all the more familiar to shoppers.

The marriage of interactive kiosk technology with digital signage opens a world of possibilities to the smart marketer.

Although digital signs look a lot like TV, they're actually a form of business communication that reflects on your organization.

Digital signage continues to strengthen as traditional media deals with declining use.

Two Wichita-area businesses are using interactive digital signage to create what are essentially virtual sales assistants.

Growth in this broader advertising category nicely tracks the presence of affordable flat panel displays used for digital signage and the slow decline newspaper circulation and advertising.

Sometimes you can learn a lesson from a big brother, and that seems to be the case when you consider large billboards -commonly referred to as outdoor advertising, or OA for short- and their smaller plasma and LCD siblings in the retail environment.

A new business to measure the audience for in-store marketing via digital signage and other ad vehicles should help to propel retail digital signage into the ranks of bona fide media contenders.

Recent developments indicate digital signage is poised to enter the mainstream of media choices for advertisers.

How effective are the billions spent annually on advertising, once a shopper walks into the store?

As digital signs applications in hotels migrate beyond the lobby, smart hotel managers will use the technology to help in delivering highly regarded personalized services.

Publicly recognizing employees on in-house digital signs can motivate workers to reach for the stars.

Out-of-home advertising can influence your customers at the point of decision.