Brad McGovern
Brad McGovern is a marketing expert at Article Marketer, a fully managed article submission and distribution service. He offers Internet marketing advice for small business owners through his Article Marketer blog.
Articles by this Author
A Controlled Marketing Campaign Speaks to Your Audience's Needs
- By Brad McGovern
- Published Saturday 18th 2008
- Article Marketing
- Unrated
In affiliate marketing, you have products that are solutions to people's needs. You need to view your affiliate products as solutions so you can focus your marketing message appropriately.
Affiliate Program Musings of Summer Days Gone: Time to Go to Work
- By Brad McGovern
- Published Friday 17th 2008
- Affiliate Programs
- Unrated
You may have spent a little extra time during the summer engaging in some R & R and are now back to a regular work schedule. It's probably a good time of year for you to review your affiliate program relationships. With the busy selling season just ahead, you want to make sure you're associated with the right ones for maximum revenue.
Setting Up Your Controlled Marketing Campaign
- By Brad McGovern
- Published Friday 17th 2008
- Article Marketing
- Unrated
Control your message to your target audience by understanding human needs. Show how your affiliate product can meet these needs and you will gain customers for life.
Use Article Marketing and Online-Classified Advertising Together
- By Brad McGovern
- Published Wednesday 10th 2008
- Article Marketing
- Unrated
Affiliate marketing offers you many avenues in which to promote your business on the Internet. One of these avenues is article marketing. Another one is using online-classified advertising portals.
Compatible Siblings: Article Marketing and Online Classified Advertising
- By Brad McGovern
- Published Wednesday 10th 2008
- Article Marketing
- Unrated
Two methods available for spurring traffic to your website are article marketing and online-classified advertising. There are advantages and disadvantages to each, yet they do work well together.
Be Innovative to Form Connections with Targeted Customers
- By Brad McGovern
- Published Saturday 21st 2008
- Article Marketing
- Unrated
Affiliate marketing is all about connecting. In today's marketplace, due to its highly competitive nature, it's getting more difficult to form connections. That's why you have to be innovative as an affiliate marketer to get customers' attention.
Guerrilla Marketing to Connect with Customers
- By Brad McGovern
- Published Saturday 21st 2008
- Article Marketing
- Unrated
Sometimes you have to forgo traditional advertising and sales promotion methods and connect with customers in different ways. Today, you as an affiliate marketer can utilize guerrilla marketing to reach new-targeted markets.
Connect With New Customers By Capturing New Niche Markets
- By Brad McGovern
- Published Friday 13th 2008
- Article Marketing
- Unrated
When it comes to growing your affiliate marketing business, you have to "hit them where they ain't." What this means is you have to go after markets that other internet marketers are overlooking. When you target a niche that is ripe for picking, you have a competitive edge.
Matching Product Features To Niche Market Desires Creates A Solid Connection
- By Brad McGovern
- Published Friday 13th 2008
- Article Marketing
- Unrated
There are certain things to look for when seeking out a new niche. When you match the wants of your niche to your product's features, you create the potential for increased revenue streams. Connect with your new niche market by doing the research necessary to find them in the first place.
Connect With Customers In These Excellent Ways
- By Brad McGovern
- Published Monday 9th 2008
- Article Marketing
- Unrated
Your affiliate marketing business is all about your customers. You may think it's about your product but it's really about connecting with customers so they buy your product.
Forming That Solid Customer Connection
- By Brad McGovern
- Published Monday 9th 2008
- Article Marketing
- Unrated
Affiliate marketing is all about forming relationships with people whom you hope will become customers because they see value in your product. That's why it's important to connect with your customers through other means than just the product itself.
Forming Those New Customer Connections
- By Brad McGovern
- Published Monday 2nd 2008
- Article Marketing
- Unrated
What's the best way to connect with new and potential customers, so they drive the future growth of your business? The best way to connect with new customers is to understand what they want.
Make New Friends And Customers But Keep The Old Ones, Too
- By Brad McGovern
- Published Monday 2nd 2008
- Article Marketing
- Unrated
Affiliate marketing means continually forging relationships. You can't rely on past customers to remain the driving force in your business. You gain new and potential customers by connecting with them on a level that speaks to their concerns.
How You And A Niche Publisher Can Connect
- By Brad McGovern
- Published Monday 26th 2008
- Article Marketing
- Unrated
Collaborative efforts in commerce mean each party receives a different perspective on their project. This is something that is beneficial to you as an affiliate marketer. It is also something of benefit to a publisher within your product niche.
Connect With Niche Publishers For Targeted Traffic
- By Brad McGovern
- Published Monday 26th 2008
- Article Marketing
- Unrated
As an affiliate marketer, you want to get your products in front of the right audience. There are hosts of buyers out there but not all of them are looking for what you are selling. Your chances for internet marketing success increase greatly when you know who your niche publishers' are.
Build Trust, and Your Business, through Quality Content
- By Brad McGovern
- Published Tuesday 20th 2008
- Article Marketing
- Unrated
People seeking information on any topic are a perceptive lot. They know what they want and why they want it. They also know fast when they're not getting it.
Informative Content Increases Your Credibility Quotient
- By Brad McGovern
- Published Monday 19th 2008
- Article Marketing
- Unrated
The intent behind articles as a promotion tool is to establish you as a credible, trustworthy source for useful information.Your articles are a reflection of you. As such, you must show readers you are someone they can trust.
Use Article Marketing To Build Expert Status In A Down-Turned Market
- By Brad McGovern
- Published Monday 19th 2008
- Article Marketing
- Unrated
Building a reputation as an expert is essential for a successful article marketing campaign. This is particularly important when the market takes a downturn.
How to Survive a Recession Market as a Niche Expert
- By Brad McGovern
- Published Sunday 11th 2008
- Article Marketing
- Unrated
Overcome the tough times brought on by recession; learn how to create your own market. Find a niche topic in high demand where you can offer products and advice to targeted customers through article marketing.
Ride Off Into The Sunset Wearing Your Big White Hat
- By Brad McGovern
- Published Sunday 11th 2008
- Article Marketing
- Unrated
Publishing on the Web is one the most innovative changes in business in recent times. There was a time not long ago when it was all too easy to be at the top of any search engine with just a few smoke and mirrors tricks. Sadly, some of those ineffective tactics are still being sold as preferred methods today.
Experience Marketing Success in a Down Market
- By Brad McGovern
- Published Thursday 27th 2008
- Article Marketing
- Unrated
The cruel reality is that our economy is uncertain. One event or a series of events can set off a really difficult financial time for a lot of people. Look at 9/11, for example.
Wide Distribution: Where the Real Magic of Articles Begins
- By Brad McGovern
- Published Thursday 27th 2008
- Article Marketing
- Unrated
Ready, set, go! You write articles, submit them to directories and forget them. The rest is history, right? Maybe. Some marketers get lucky and can create a host of back links and a surge in sales with very little effort. For the rest of us, however, even article marketing takes a little work.
Good Marriage of Marketing Techniques
- By Brad McGovern
- Published Tuesday 26th 2008
- Article Marketing
- Unrated
Learn how to use opt-in offers to find out what potential customers are looking for and how to reach more people in your target audience.
Writing Speed Comes With Practice
- By Brad McGovern
- Published Tuesday 26th 2008
- Article Writing
- Unrated
Like anything else worth doing, writing articles fast takes practice.
Who Do You See When You Write?
- By Brad McGovern
- Published Sunday 10th 2008
- Article Writing
- Unrated
Visioning your audience and using a specific targeted persona can help you answer your customer's questions before they are even asked.
How to Turn Your Blog Posts into an E-book
- By Brad McGovern
- Published Saturday 2nd 2008
- Article Marketing
- Unrated
Develop an e-book from the articles you submit for distribution and have posted on your blog to offer your readers for free. Give them a reason to visit your site and sign up your mailing list.
Article Marketing: Turn Your Articles into Whitepapers
- By Brad McGovern
- Published Wednesday 30th 2008
- Article Writing
- Unrated
Are you looking for a way to draw readers in to give them a reason to click on your website? Learn how to turn your articles into a whitepaper or report to offer free on your squeeze pages.
Interact on Forums and Blogs to Establish Expert Status
- By Brad McGovern
- Published Wednesday 9th 2008
- Article Marketing
- Unrated
Publishing articles isn't enough to establish expert status. Interacting with people in a positive way on forums and blogs where your articles are published goes a long way in building credibility.
Place Your Articles on Websites, Blogs and in Newsletters
- By Brad McGovern
- Published Wednesday 9th 2008
- Article Marketing
- Unrated
Spreading the word about your website and services is imperative to getting customers to visit your site.
Cost Effective Internet Marketing for New Businesses
- By Brad McGovern
- Published Sunday 6th 2008
- Article Marketing
- Unrated
Are you a new business owner with a tight budget? Internet marketing by article marketing through distribution services is a cost-effective way to build your business.
Branding Your New Business with Article Marketing
- By Brad McGovern
- Published Sunday 6th 2008
- Article Marketing
- Unrated
Need help bringing in new business? Consider article marketing as a way to build your image and encourage repeat customers.
How to Launch a New Business with Articles
- By Brad McGovern
- Published Sunday 6th 2008
- Article Marketing
- Unrated
Look beyond word-of-mouth advertising to start a successful business. Use article marketing to build your revenue right from the start.
Promote Your New Business with Article Distribution
- By Brad McGovern
- Published Sunday 6th 2008
- Article Marketing
- Unrated
Not sure where to turn for help in growing your new business? Use article distribution sites to promote your site.
How to Use Article Marketing to Earn Passive Income from Affiliate Marketing
- By Brad McGovern
- Published Sunday 6th 2008
- Article Marketing
- Unrated
Have you dreamed of making money online? Now you can! This article explains how to use article marketing to earn money from Internet partnerships.
Build Revenue from Affiliate Programs with Article Marketing
- By Brad McGovern
- Published Sunday 6th 2008
- Article Marketing
- Unrated
Do you want to make more money from your affiliate program? These five simple steps will show you how to build revenue using article marketing.
Marketing through Social Networking Sites
- By Brad McGovern
- Published Sunday 6th 2008
- Article Marketing
- Unrated
Think social networking sites are just for fun? Think again. Increase traffic with article marketing on networking sites.
The New Editorial Process: When Good Habits Become Bad
- By Brad McGovern
- Published Saturday 5th 2008
- Writing for the Web
- Unrated
Confused about what editors and search engines are looking for? Find out how your keywords, article structure and grammar play a big role in getting your articles published.
Participate in Forums to Drive Traffic to Your Website
- By Brad McGovern
- Published Saturday 5th 2008
- Building Traffic
- Unrated
Community forums offer an opportunity for website owners to promote their site without actually making a saels pitch.
