Robert Schumacher
Bob Schumacher books and articles give entrepreneurs a clear coffee-shop English perspective on how to steer their business or profession into the top 20% who achieve 80% of the business and profits. Visit http://www.20do80.com for a complete directory of his articles and books.
Articles by this Author
Your Success In Email Marketing Depends Upon Your Strategy
- By Robert Schumacher
- Published Wednesday 10th 2008
- Advertising
- Unrated
Be careful what you send and to whom you send your email messages. Here are some timely tips and techniques that will increase your electronic mail impact.
Both The Best And Worst Of Times Require Sharpening Your Marketing Skills
- By Robert Schumacher
- Published Friday 20th 2008
- Advertising
- Unrated
Every market anywhere goes through good times and bad times. Right now most businesses are feeling the pinch of high gas and grocery prices. It is a time to examine your advertising to be certain it is effective.
Your Business Sign Needs To Tell What You Sell
- By Robert Schumacher
- Published Thursday 19th 2008
- Advertising
- Unrated
Too often small business owners try to economize on their signage. Big mistake! Your sign is generally your fist chance to make a great impression.
Improve Your Customer Service And Retain The Customers You Have
- By Robert Schumacher
- Published Monday 2nd 2008
- Customer Service
- Unrated
Lousy customer service is rampant in all industries. Every business owner, manager and professional needs to step back from their daily forest and take a hard look at their own level or customer service.
Avoid These 11 Mistakes And Improve The Effectiveness Of Your Advertising Overnight
- By Robert Schumacher
- Published Sunday 25th 2008
- Advertising
- Unrated
Over and over, small businesses continue to make many of the same mistakes in their print ads. Not making these simple errors can improve your ad results.
The Three Things You Must Know In Order To Increase Your Sales Without Cutting Prices
- By Robert Schumacher
- Published Tuesday 20th 2008
- Sales
- Unrated
When you know these three numbers, you have the key to increasing your revenue by leaps and bounds without cutting your price.
Brainstorm Ideas That Will Set Your Business Apart From The Crowd
- By Robert Schumacher
- Published Sunday 18th 2008
- Customer Service
- Unrated
Business and the world are moving at warp speed. That means that every business must be able to meet the changing needs and want of customers quickly. Learn how.
The Seven Guidelines Any Small Business Must Follow When Setting Up Or Seeking A Niche
- By Robert Schumacher
- Published Saturday 19th 2008
- Start Up
- Unrated
Setting us a good business niche is a process and never a destination.
What Are Your Customers In This Internet-Exploding World Really Looking For?
- By Robert Schumacher
- Published Friday 18th 2008
- Advertising
- Unrated
Honesty and integrity would head the list of what people really want. Price is way back in the pack. Any paid ad that fails to get results is a waste of money.
Exactly What Is A Niche And Why Does Every Small Business Need One?
- By Robert Schumacher
- Published Wednesday 16th 2008
- Small Business
- Unrated
In this era of here today - gone tomorrow, a solid business niche will insulate your business from the whims of the marketplace and position you to lead your field.
The Two Musts For Every Small Business: Consistency And Service
- By Robert Schumacher
- Published Wednesday 16th 2008
- Small Business
- Unrated
Any small business can compete with the big boxes if they deliver consistenty and service to every customer every time. Not easy, but very, very necessary.
What Is One Customer Really Worth To Your Small Business?
- By Robert Schumacher
- Published Wednesday 16th 2008
- Small Business
- Unrated
Once you know the lifetime value of ONE customer, you can go about planning ad expenditures profitably and with confidence.